Executive Marketing Leadership, Inside Your Firm
In any large corporation, the Chief Marketing Officer (CMO) is the C-suite executive responsible for driving all growth initiatives. This individual sets the high-level strategy, manages the budget, and ensures every marketing dollar is spent effectively to generate a clear return on investment. For a small or midsize law firm, this strategic oversight is just as critical for scalable growth, but the cost of a full-time, in-house marketing executive is prohibitive.
Our Fractional CMO service is designed to fill this crucial gap. We provide your firm with the expert, high-level marketing leadership you need, on a flexible, part-time basis.
An In-House Marketing Director on Your Team
Think of your Fractional CMO as your firm’s dedicated marketing quarterback—a true partner who is deeply integrated with your team and singularly focused on your growth. This goes far beyond simply managing campaigns; it’s about providing continuous, proactive leadership. This includes:
- Overseeing All Marketing Efforts: Your Fractional CMO takes complete ownership of your entire marketing ecosystem. We continuously monitor the performance of your website, SEO, Google Ads, Local Services Ads, and social media campaigns to ensure they are all working in harmony toward your firm’s goals.
- Giving Proactive Recommendations: Marketing is not static. Each month, we provide proactive, data-driven recommendations for strategic changes. Whether it’s reallocating your budget to a more profitable channel, targeting a new client demographic, or refining your messaging, we are constantly looking for opportunities to improve your results.
- Providing Clear Monthly Analysis: You will receive a clear and comprehensive analysis of your performance across all channels. We cut through the jargon to show you what matters: which campaigns are generating calls, your cost-per-case, and your overall return on investment. This gives you the clarity and confidence you need to make smart decisions about your firm’s future.
The Power of an In-Person, Exclusive Partnership
To provide this deep level of strategic oversight, this partnership is strictly limited to four non-competing firms annually. We believe true strategy happens in person, which is why your Fractional CMO will be physically present for key meetings, acting as a true, integrated member of your leadership team who understands the unique culture and DNA of your firm.
This service is the ultimate solution for firms that require dedicated, expert marketing leadership to reach the next stage of their growth. It allows you to access the strategic C-suite guidance you need to scale, at a fraction of the cost of a full-time executive whose annual compensation package easily exceeds $200,000.
Inquire About Partnership Availability